Content and Social Media Strategist

We are searching for a Content and Social Media Strategist to join our growing Marketing Team for the Levana (Baby) brand and Defender (Security) brand. You will be in a unique position with the creative freedom to collaborate, build and execute the social strategy for these brands from the ground up.  This role requires an enthusiastic individual with a quick wit for copy that is ready to join a passionate and tight-knit team. 


Role Responsibilities:

Content Strategy Development (10%)

  • Strategy: Develop strategies for the Defender and Levana blog and social media channels (Facebook, Instagram, YouTube, Pinterest, Twitter) that encourage engagement, increase brand awareness, and drive traffic to the websites
  • Goal Development: Align social media objectives with overall brand and business goals
  • Influencer Content: Work closely with the Brand Marketing Coordinator to integrate the influencer strategy and content with the brand’s social media plan
  • Industry Research: Conduct research on emerging trends and brainstorm how we can utilize these in our strategy
  • Competitor Research: Gather and share competitive insights related to content strategy. Make recommendations for the brands based on these findings

Social Media Content Creation and Management (50%)

  • Content Creation: Develop on-brand, relevant and engaging content for the Levana and Defender social media channels (static images, GIFs, infographics, short videos, etc.)
  • Assets: Conceptualize and collaborate with the Design team on creative assets
  • Scheduling: Create and maintain the content calendar. Schedule and post all content within the Content Management platform
  • Social Listening: Monitor the brand(s) and our competitors using social listening tools

Blog Content Creation and Management (15%)

  • Market Research: Research and identify topics, and write engaging content for the blogs
  • Collaboration: Secure relevant and highly motivated guest bloggers
  • Optimization: Ensure all posts are optimized for search engine optimization (SEO) and drive traffic back to the websites

Community Building and Engagement (10%)

  • Community Growth: Responsible for consistently growing our online community by leveraging our content to maintain a high engagement rate and drive positive word-of-mouth 
  • Discussion: Actively engage our followers in discussions
  • Maintenance: Respond to questions and comments across all social media platforms

SEO (5%)

  • Keyword Analysis: Conduct SEO keyword research and modify website page titles, meta descriptions and page content to increase organic search rankings
  • Copywriting: Assist with product copy creation when needed

Other (10%)

  • Reporting: Report, analyze and make optimizations for all content marketing efforts
  • Admin: Input purchase orders and expense reports as needed

*Please submit samples of written pieces and past managed social media channels/content.


The successful candidate requires:

Education and Experience

  • Degree in Marketing, Communications or a related field
  • 2+ years of experience in social media strategy and content creation 
  • Proven experience driving ROI from social media campaigns
  • Thorough experience with Hootsuite (or comparative platform)
  • Experience using WordPress
  • Proficient in Google Analytics
  • Understanding of SEO principles and experience implementing strategies

Role Nice-to-Haves:

  • Proficient in Adobe Creative Suite 
  • Google Analytics certification
  • Understanding of and experience with social media advertising

If the above interests you, then apply to join a fast paced, creative, and energetic team!

Candidates who reside within a 45 minute commute of our office will be given preference.

Please note:  This is a 40 hour a week position based at our headquarters in Niagara Falls, ON.  This position does not provide an option to work remotely.