Marketing Insights Specialist

Within the Marketing & Undergraduate Recruitment (MUR) unit of the Registrar’s Office (RO) the Marketing Insights Specialist utilizes enrolment data to compare and contrast against marketing campaign engagement, conversion, and other benchmarks to map unique prospective student journeys.

These maps and dashboards are used to interpret key prospective student decision drivers across digital channels, evaluate what worked, what didn’t, and predict how to influence future prospective student engagement. A deep understanding of prospective undergraduate students, their influencers, social media practices and digital analytics will ensure the ongoing analysis and reporting of this data will positively influence undergraduate enrolment management strategies as they relate to domestic and international marketing, communications, and recruitment.