Marketing Automation Lead – Guelph, ON Canada

Marketing Automation Lead – Guelph, ON Canada

12 Month Maternity Leave Contract

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown.   We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

Are you looking for the next challenge in your Marketing Automation Career?

Do you know that Pardot is a marketing tool - NOT the birthstone for August?

Is curiosity a natural trait that compels you to know the Why behind the What?

If you answered YES to these questions, this could be the role you’ve been waiting for…

As the Marketing Automation Lead, you will act as a subject matter expert in marketing automation; coach others and share best practices. You will manage, roadmap and articulate the key functionalities for marketing automation tools. You will partner with business stakeholders to plan and execute marketing campaigns to align with the Go-to-Market (GTM) strategy.  In this challenging and exciting role you will demonstrate your commitment to flawless delivery of digital campaigns. You will work autonomously, showcasing your ability to proactively identify potential issues, analyze and resolve difficult problems with minimal direction. In this role, you will be given the opportunity to build confidence and gain the trust of key stakeholders while building your personal brand.

Essential Duties & Responsibilities:

  • Configure, customize and activate new features within the marketing automation tools
  • Document training materials and train users to ensure key stakeholders understand complete tool functionality and capabilities
  • Lead key marketing stakeholders in a data capture, management and stewardship strategy aligning with Customer Relationship Management (CRM) objectives
  • Build Pardot and Salesforce reports and dashboards to provide visibility into marketing campaign/asset/email results and measure effectiveness
  • Maintain best practices for Marketing Automation Platforms, including naming conventions, completion actions, tagging and tracking codes
  • Create standardized templates that comply with branding guidelines
  • Perform hands on solution design, prototyping and proof of concepts in support of current and new projects
  • Fully understand the end to end implementation and QA process
  • Provide timely status updates and communication with stakeholders
  • Provide recommendations in the re-engineering and optimization of business processes and workflows


  • Bachelor’s Degree in Marketing, Business or related field
  • A minimum of 3 years of experience developing, implementing and using Pardot
  • A minimum of 2 years of experience working with Salesforce, including how it integrates with marketing automation
  • Experience with Agile methodology is a plus
  • Pardot Specialist or Consultant Certification highly preferred
  • HTML/CSS coding experience is highly preferred
  • Proven project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Experience creating multi-channel campaigns
  • Experience implementing and using SMS Magic, Cvent On-Arrival and Webinar solutions

Additional Knowledge, Skills, Traits & Abilities:

  • Exceptional oral and written communications skills
  • Ability to work effectively in a matrix organization, as well as multi-cultural environment
  • Strong understanding of Tagging platforms
  • Familiarity with ad platforms particularly Google AdWords, AdRoll and Facebook
  • Ability to provide instruction to all levels of personnel in one-on-one and group settings
  • Self-motivated and able to work independently with little direction or oversight
  • Excellent troubleshooting skills with the ability to analyze and resolve difficult problems quickly
  • Knowledge of best practices, including the adherence to privacy legislation in the sales & marketing process and systems arena