Director of Marketing - EdTech Start-up


Maplesoft has provided mathematics-based software solutions to educators, engineers, and researchers in science, technology, engineering, and mathematics for over 25 years. Over the years, Maplesoft has developed a range of solutions for mathematics education and research, online assessment, system-level modeling and simulation, calculation management, and online STEM courseware. In order to accelerate the growth of these different product lines, Maplesoft is spinning-off its online education products into a separate corporation. The new corporation will be called DigitalEd.

DigitalEd’s portfolio will focus on digital technology for use in online education, including online courseware technology, testing and assessment, and placement testing technology. It will continue to embed Maple technology into its online offerings, offering a unique advantage to customers wishing to deploy STEM courses online.

By combining the strength of Maplesoft with the excitement and focus of a start-up, this new spinoff company is poised to make a major contribution to the future of online education!

We are looking for an experienced and passionate Director of Marketing to oversee all marketing activities for DigitalEd’s suite of products.

Who are you?

You have a solid foundation as an excellent writer, communicator and presenter and strengths in digital marketing, strategy and implementation.

You bring a degree in Marketing, Communications, Business, or a related field along with marketing experience in a high-growth technology company and a track record of success. You have experience with SaaS Products and tracking and analysis of marketing programs and activities. You have extensive experience developing marketing plans and strategies.

You are a strong and collaborative leader with experience managing a team of direct marketing reports with various skillsets.

About the role

In this role, you will be responsible for developing the worldwide marketing strategy for SaaS technologies focused on online learning, blended learning and automated testing and assessment. You will manage a diverse team of marketers and write or edit the bulk of the marketing content released on behalf of the company.

You will leverage your team of graphic design, digital marketing, communications, public relations, and event management marketers, to develop and manage the execution of marketing plans and programs that focus on a broad mix of activities. Working closely with Sales, you will be responsible for measuring the success of each program and marketing function, monitoring the marketing activities of competitors, and following the market for new opportunities and trends.

Working at DigitalEd

DigitalEd offers a fast paced, collaborative culture and the opportunity to shape the future of online education. The DigitalEd leadership team is committed to providing every employee with professional growth opportunities, a supportive work environment, and excellent compensation and benefits. The Waterloo, Ontario office provides a corporate concierge service and access to a fully equipped fitness facility.

We'd love to tell you more! Email and we can talk through the details of the role and whether this is a fit for you.