Business Development Associate

Marketing & Business Development Associate

Make an Impact. Grow. Lead.

Do you have a passion for telling stories? Are you a social media and content guru? If driving demand, building the top of the funnel, and learning the ropes of managing complex solutions sales with an up and coming tech company are on your list of what you’re looking for in a job – we’re looking for you.

Who we are:

We are a software consultancy and development firm based in Waterloo, Ontario. We create highly polished web and mobile apps for startups, scale-ups, and enterprise clients. But at Coretec, we don't just make apps. We create the software that people use to get things done, live better lives, and improve the bottom line. That's what we call Core Technology.

Our team are specialists in .NET (4.7 and CORE 2), Node and PHP programming languages with acute detail to front end Javascript and Javascript libraries such as Angular, React, and Vue. Complemented by Swift (iOS) and Java (Android) from our mobile team. We are constantly evolving to ensure we deliver an exceptional customer experience and that we are always improving.

Who we are looking for:

Coretec is looking for a driven Marketing & Business Development Associate with a background in marketing who is also excited to learn about B2B technology sales. This is a hybrid role designed for an ambitious individual with a growth mindset willing to contribute to the creative direction and momentum of the company.  

You’ll focus on finding new customers through modern marketing practices, establishing Coretec as a trusted business partner, premium service provider and community leader, while building lead gen efforts and helping to develop customer relationships.

If you’re passionate about helping bring the Coretec brand to life and enjoy managing relationships with high value customers – we’d love to chat! 

As a Marketing & Business Development Associate you will:

  • Create content and outreach campaigns to fuel demand generation at early stages of the funnel including: case studies, blog posts, tweets, website content, podcast scripts and more.

  • Review content in collaboration with the Director of Sales & Marketing to ensure consistency of voice, tone and messaging.

  • Manage Coretec’s brand personality, and ensure it is consistent in terms of style, quality and tone of voice.

  • Keep up to date on industry, business and technology news to ensure content reflects current trends and topics that will resonate with our target audience.

  • Participate and represent Coretec at events including tech conferences, meetups, speaking events, etc.

  • Identify, Prospect and Develop relationships with new customers in collaboration with the Director of Sales & Marketing

  • Forecast sales activity, revenue achievement, and analyze marketing results

  • Travel occasionally for conferences and customer meetings

Required Skills/Experience:

  • Superior writing skills

  • 3+ years in B2B marketing and/or sales

  • Solid understanding of marketing practices and programs

  • Excellent attention to detail

  • Willingness to learn about managing a complex sales-cycles, from business champion to CEO/CTO level decision makers

  • Demonstrate excellent written, verbal and presentation skills

  • Experience with commonly used sales tools

  • Willingness to be creative, try new things, and take informed risks

  • Friendly, positive attitude


  • Working closely with a highly motivated, experienced, cross discipline team

  • Competitive compensation package, lucrative commission structure

  • Opportunities to attend industry conferences and events

  • Self-improvement time, where we take time to learn new tools, techniques, coaching, create new ideas, and try to make ourselves, our team, and our community better

  • Career advancement, we’ll support you on your path towards success

How to apply:

Apply today to learn more, visit or email directly. We like to start off with getting to know you over coffee, lunch or a pint, let us know what you prefer.