Product Marketing Manager

Make an Impact. Make us Better. Collaborators Wanted.

Who we are:

We are a Waterloo-based SaaS software company that is changing the corporate learning game with Axonify–the only microlearning platform proven to drive business performance. How do we do it? By turning each individual employee into a consistent performer who knows and does the right things at work. The best part? People love to learn with Axonify, and they participate voluntarily!

What are the ingredients to our success? A strong leadership team, an industry-leading product, a culture built on trust and most importantly – an extraordinary group of employees.  By expanding our team with smart, motivated people we will continue to lead the way in this new & exciting space.

Who we are looking for:

We are looking for an experienced Product Marketing Manager who will help to further establish Axonify as the category leader.  In this role, you will understand the market landscape, define product positioning, as well as manage the product release process. Working closely with marketing, sales, and the product management team, the ideal candidate will thrive in a dynamic and changing environment.  Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Finally, you will be an expert in bringing new products to market and will champion strong messaging to catapult the product roadmap into market.


  • Product Release Process – Quarterback the launch of new features and releases both internally and to the market.
  • Product Positioning and Messaging – Differentiate and elevate the Axonify solution with strong positioning and messaging.
  • Productize Service Offerings – Work with the professional services team to package Axonify’s core set of service offerings.
  • Sales Enablement – Develop and deliver product-related assets and training to support the success of the Axonify sales team.
  • Content Development – Work with other members of the marketing team to create and deliver product-related content (webinars, blogs, e-books, web content, collateral etc.) to increase Axonify’s presence as a though-leader within the industry and support the buying process.
  • Product Reviews and Awards – Work with industry associations, analysts, influencers and media agencies to track and submit Axonify applications for product reviews and awards.

Personal Profile:

  • Ability to both think strategically and dig into the details
  • Results-oriented, resourceful, and able to handle the pace and multiple demands in a rapidly growing company with an incredible value proposition and strong market differentiation
  • Interpersonal skills with internal team, exhibiting focus and a strong motivation for business building
  • Self-starter who provides creative solutions to business challenges. The ideal candidate is independent and will take charge while being a consummate team player.


  • 5+ years of software product marketing experience
  • University degree from a business or technical-related discipline
  • Understanding of product development lifecycle
  • Experience in marketing mix including planning, implementing, and managing marketing initiatives encompassing market/competitive assessment, product/services launch strategies/implementation web marketing, and marketing/sales collateral development
  • Previous experience in eLearning, the education sector, enterprise software and/or high tech solutions providers preferred

How to Apply:

Have we intrigued you? Apply below to learn more!