Demand Generation Manager - Acquisition
We’re looking for a Demand Generation Manager to help take Fiix’s explosive growth to a whole new level. Your sole focus will be to build sales pipeline through effective demand generation and lead funnel management that drives revenue growth. Reporting into the Vice President of Marketing, you will build the demand generation acquisition foundation and subsequent acquisition strategy that focuses on MQL generation, funnel progression and, pipeline creation via inbound marketing channels.
Fiix has a big goal – to change how we maintain our world. Sounds lofty right? Our mission is to turn an antiquated industry on its head with our cutting edge cloud platform and we’re off to a great start. Teams that are part of the world’s most well known brands (like Kraft Heinz, Hyundai, and MolsonCoors) manage their maintenance activities and achieve greater results with Fiix. But we’re not stopping there. Our team is growing in leaps and bounds and we’re conquering new challenges every day. We’re looking for big thinkers with small egos to join us on our mission to change how we maintain our world. We’d love your help.
Why we do it?
We’re a team of market disrupting, like-minded individuals. We all do things our own way, but we come together each and every day to create and deliver the long awaited answer to an antiquated industry – and we have a lot of fun while we’re at it.
What are we looking for?
Simply put, the best demand-gen marketer on the planet.
You’ll have a minimum of 10 years experience building, leading, optimizing, and analyzing B2B acquisition programs in a SaaS environment that drive to a pipeline target.
You’re a seasoned marketer and campaign strategist, that builds and executes effective multi-channel programs that increase market awareness, generate demand, and accelerate pipeline driving leads-to-revenue.
You’ve owned the end-to-end strategy development and execution for demand generation, MQL acquisition, lead nurture, content marketing, and pipeline generation with monthly and annual MQL and pipeline targets.
For you, creating, deploying, and monitoring automated demand generation marketing programs and campaigns, including nurture programs, trigger-based automated email communications, and ad hoc email campaigns is a piece of cake.
You have proven technical aptitude with marketing automation software strategy and an ability to logically work through program specifications (segmentation, campaign logic), while assuring data integrity and efficiency.
You’re most comfortable having an annual sales pipeline target - and you know how to achieve it using all the tools in the demand gen toolbelt including paid search, social, display, email marketing, webinars, lead sourcing, and content syndication.
You’re an analytical, data-driven marketer that has a deep understanding of demand and lead generation acquisition strategies, the end-to-end marketing and sales funnel, and marketing analytics platforms.
Owing, measuring, and optimizing the funnel from marketing spend to lead generation to lead nurturing to sales qualified leads to sales pipeline to revenue is what you do best.
You love to experiment with setting up campaigns focused on lead nurturing and funnel velocity, A/B testing those campaigns, and then perfecting them.
You have extensive experience in guiding an enterprise sales team and in building programs to help Account Executives and SDRs drive sales-generated pipeline.
You can’t live without email marketing and marketing automation tools like Hubspot, SEMRush, Unbounce, Hot Jar, UserTesting.com, Optimizely, and Qualaroo.
You’re knowledgeable about SaaS products, B2B marketing, and freemium business models.
You obsess over the details, execute complex campaigns flawlessly, and drive measurable results.
You’re a humble, overachiever that is maniacal about metrics, resourceful, and knows how to collaborate to get things done.