Digital Marketing Manager

Do you have a passion for inspiring others to disconnect from technology and reconnect with nature? Are you bold enough to jump into the fast-paced, risky chaos of a startup environment? If so, then we have the right opportunity for you!


We are wayfarers. The wilderness is our city and the city is our wilderness. We explore, we sweat, and we journey to reach our destination. We create tools that enable adventure from backyard to backcountry. At Wolf and Grizzly, we need a Digital Marketing Manager who believes in this vision and has a heartfelt desire to help make it a reality.


We’re looking for you to develop, initiate and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions. This position works closely with our Director of Growth and is responsible for ultimately expanding our brand’s awareness, reach, and loyalty! 


Core Responsibilities:

  • Build and manage paid social/SEM campaigns with associated benchmarks to meet

  • Strategize and execute on email campaigns

  • Analyze key metrics like conversion rate, ROAS, cart abandonment, retention, etc.

  • Generate monthly reports on our paid social campaign’s performance

  • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

  • Communicate with our executive staff about marketing goals and results


Your Toolkit:

  • Extensive experience in B2C digital marketing and advertising

  • Expert-level familiarity with Facebook Ads and Google Ads platforms with experience managing applicable revenue and spend

  • Demonstrable experience with email marketing, lead generation, SEM and SEO

  • Highly organized with a strong attention to detail

  • Strong written and verbal communication skills

  • Sense of ownership and follow through on assigned tasks

  • A growth mindset

  • Bonus Points: Shopify, Photoshop, exposure to e-commerce and/or video editing

Feel you may not tick all the boxes? Don’t sweat it. If you have some of the tools listed but a hunger to learn more, we still strongly encourage you to apply!


Why Us?

  • Cause positive disruption in a stagnant outdoor industry

  • Work in Communitech -- the top-rated startup incubator in Canada

  • Competitive salary with an opportunity to grow within the company

  • Be on the ground floor and help build a brand and its community from scratch

  • Flexible working schedule

Note: You must be authorized to work in Canada.  Occasional international travel may be required. 


Job Type: Full-time


Location: Kitchener, ON (Required)