Segment Marketing Manager

Segment Marketing Manager

Reports to: Sr Programs Manager

Location: Kitchener

Are you a master program manager? Do you have expertise in segment based marketing? We’re seeking a Segment Marketing Manager for our commercial audience to develop and execute campaigns and communications within a cross-functional marketing team. In this role, you’ll be responsible for planning, executing, measuring and analyzing segment focused marketing programs at various stages of the buying journey. This will involve working cross-departmentally with our teams in product, sales, and marketing.

A bit about you:

  • You are enthusiastic and relationship oriented
  • Your attention to detail is second to none
  • You’re up-to-date on the latest marketing trends and can execute flawlessly
  • You have strong writing skills and are a strategic thinker
  • You can effectively work under tight deadlines and manage projects independently

Marketing Program Manager responsibilities:

  • Plan and execute effective marketing initiatives to meet pipeline/revenue goals
  • Design and operationalize a strategy for coordinated segment programs
  • Work with various internal and external teams to create messaging and communications that align with common goals
  • Measure performance of marketing programs and assess against goals
  • Work with key internal teams and external channels to collaborate on strategic initiatives, identify influencers and partnerships, and promote Vidyard solutions

To be an effective team member, you will have:

  • A minimum of 5 years experience as a product marketing  / marketing program manager in a B2B software, agency or creative development environment
  • Hands-on experience project managing initiatives from start to finish
  • Strong technical aptitude and an ability to learn new tools quickly and self-sufficiently
  • Experience working closely with sales and alliances teams
  • Experience working with marketing automation tools, like Marketo, Salesforce, and landing page platforms

What does Vidyard do?

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

Life as a Vidyardian

Growth

You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work.

Team

At Vidyard you will work alongside the best and brightest in the industry.  We hire carefully for technical expertise and cultural fit, and are proud of our team!

Fun

We never miss an opportunity to have fun. We host weekly social events in addition to holiday celebrations, sports teams, not to mention our legendary parties!

Perks & Benefits

We offer free catered lunches daily, free snacks and drinks, generous subsidies for health & wellness and continuing education, on top of competitive pay & health benefits.

Please Note:

We thank all applicants for your interest in Vidyard.  Only those applicants selected for an interview will be contacted.  Agency calls will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Talent Acquisition Team.