Technical Digital Marketing Specialist

Save
You need to sign in or
create an account to save a job.

We are looking for a passionate and dedicated Technical Digital Marketing Specialist to join our rapidly growing team! In this role you will own all of the digital and email marketing for our burgeoning world-wide brand of portable robotics.

Working on a highly integrated team, this is truly a chance to make a massive impact to our company and the industry as we continue the journey of making incredible robotics accessible to the masses. Key duties and responsibilities include, but are not limited to:

• Stay up to date with all digital and SEO technologies and adjust strategies and tactics to ensure market leadership online

• Build strategy and landing pages to drive inbound leads

• Manage all third-party resources as they pertain to digital and online marketing

• Manage the company website performance and content, ensuring optimization for mobile, languages, and SEO

• Working with communications to ensure blogs and long-form content is optimized for SEO

• Developing domestic and internationaldigital marketing strategies, aligned with overarching marketing plans

• Marketing execution and deliverables – lead gen, SEO/SEM, paid social and digital campaigns

• Implement and manage PPC and retargeting campaigns through GoogleAds, BingAds, and Outbrain

• Implementing and using marketing automation tools to develop and drive effective lead generation programs

• Working with our ecommerce experts to continuously develop new ways to generate leads, develop marketing strategy, and generate awareness in the market

• In this leadership role, you will also actively participate in the recruitment of third-party vendors and conduct regular performance discussions

• Develop and implement email marketing strategy

• Manage the CRM and automation tools for email and digital marketing

• Other duties as required

Qualifications:

• Diploma or Degree in Marketing, Computer Science or related field, or equivalent experience

• 2+ years of experience in digital marketing program management

• Email marketing, SEO, online and lead generation experience

• Experience with selecting and managing external vendors/agencies

• Strong experience in managing complicated and time sensitive projects

• Innovative and resourceful with the interest and desire to learn

• Display flexibility, resourcefulness and strong organizational skills to help us prioritize and deliver on the most needle-moving opportunities in our fast-paced environment

• Ability to creatively problem solve

• Self-starter and driven to succeed

• Strong communication and presentation skills

• Analytical with strong attention to detail

• Thrive in a fast-paced environment and working under pressure

• Work well independently, open to direction and feedback, and enjoy collaborating with teammates

Job Type: Full-time