The Marketing Manager coordinates and assists with corporate marketing activities including advertising, product launches, customer events, and trade shows. This is an ideal role for a seasoned individual This position requires familiarity with standard marketing concepts, practices, and procedures as well as the ability to create a strong presence through social media and website development. Relies on experience and judgment to plan and accomplish set goals. A certain degree of creativity and latitude is required.
•Work with the Sales teams to identify and create regional and customer specific marketing programs that will effectively drive sales, and profit.
•Strategize and create marketing initiatives that support the continued growth of Root Secure product offerings.
•Support centrally developed marketing programs to meet customer, sales force, and business development needs and drive sales and customer growth.
•Collect data for reporting purposes and to improve future programs.
•Assist with marketing plans by developing a comprehensive social media strategy and enhance the presence of the company using these channels
•Create product collateral, manage info through on-line tools and software
•Set priorities and expected deliverables to achieve these goals
•Completion of a college or university program with a degree in Business marketing and/or advertising
•Three to five years of progressive marketing experience including social media strategy, content marketing, product marketing and website maintenance.
Skills and Specifications:
• Knowledge of marketing principles
• Experience with the Adobe suite of products (InDesign, Photoshop etc)
• Capable of writing reports, procedures and business correspondence
• Ability to work individually and on self-driven projects
• Demonstrate ability to solve problems and suggest appropriate solutions
• Well built skills in organization, prioritization and time management